Marketing Manager
Marketing Manager
Manager
Responsibilities:
- Develop and execute marketing strategies aligned with company goals and brand direction
- Strengthen brand awareness and maintain consistent brand identity across all platforms
- Identify market trends, customer behavior, and competitor activities to support business growth
- Plan and manage marketing campaigns across social media, digital advertising, and online platforms
- Oversee content creation, social media management, and promotional activities
- Monitor campaign performance and optimize marketing strategies to improve engagement and ROI
- Develop marketing initiatives to support sales growth across retail and online channels
- Work closely with Sales and Operations teams to align campaigns with business objectives and promotions
- Support customer acquisition, retention, and lead generation activities
- Build and manage partnerships, sponsorships, and collaborations with external partners and influencers
- Coordinate events, campaigns, and collaboration activities to increase brand visibility and engagement
- Conduct market research and analyze customer insights to improve marketing performance
- Prepare reports on campaign results, KPIs, and overall marketing effectiveness
- Use data-driven insights to improve future marketing strategies
- Manage marketing budgets and ensure effective allocation of resources
- Monitor marketing spending to maximize ROI and campaign efficiency
- Lead and guide the marketing team in executing marketing activities and campaigns
- Collaborate with internal departments and external agencies to ensure smooth campaign execution
- Encourage creativity, teamwork, and continuous improvement within the team
- Perform any other duties and responsibilities as assigned by the Superior/Management from time to time
Requirements:
- Bachelor’s Degree or higher in Marketing, Business Administration, Communications, or related field
- Minimum 2 years of experience in marketing, branding, or digital marketing
- Experience in retail or e-commerce industry is an advantage
- Strong knowledge of digital marketing, social media management, and advertising platforms
- Experience managing marketing campaigns across online and offline channels
- Familiar with Meta Ads, TikTok Ads, Google Ads, SEO, and analytics tools is an advantage
- Good understanding of branding, content marketing, and customer engagement strategies
- Excellent communication, presentation, and interpersonal skills
- Strong leadership and team management abilities
- Able to work closely with cross-functional teams and external partners
- Strong analytical, problem-solving, and decision-making skills
- Ability to analyze market trends, campaign performance, and customer insights
- Results-driven mindset with the ability to achieve marketing KPIs and business objectives
- Creative, proactive, and highly organized
- Able to work in a fast-paced environment and manage multiple projects simultaneously
- Strong time management and attention to detail
- Independent, responsible, and able to work under pressure
Qualification:
Bachelor's Degree/Post Graduate Diploma/Professional Degree
Job Details
Job Specialization:
Marketing/Business Development
Job Location:
Penang
Employment Type:
Full-Time
Age Range of Candidate:
-
Years of Experience:
2
Monthly Salary:
-
